Are you considering taking the leap into freelancing? Whether you’re fancying more flexibility, looking for work-life balance, or simply stifled by office politics, going it alone can be a brilliant move. But it’s also a big decision, and setting some terms early can help you succeed.
So, before you hit ‘launch’ on your new LinkedIn bio, there are some key things to consider to help you build a sustainable, rewarding freelance business from day one.
Positioning – You’re Not Just a Freelancer
When you start your freelance journey, one of the quickest realisations is that it’s no longer just about “doing the work”. You’re also having to market yourself as the “go-to” for your dream clients.
If you’re stepping out of an agency or in-house role, it can feel natural to describe yourself as “available for freelance work”. However, positioning yourself as a specialist or consultant in your area of expertise gives potential clients more confidence and often justifies a higher fee.
Ask yourself: What kind of clients do I want to work with? What problems do I solve for them? What makes my approach different? The more specific you can be, the easier it is to attract the right work (and say no to the wrong kind).
This doesn’t mean you have to “niche” into one area or another – but do think about what makes you stand out.
Pricing – Setting the Right Rates
Pricing is one of the most often asked questions in Mums In Marketing from freelancers, but how on earth do you start?
It’s tempting to start low to get your foot in the door, but undercharging is a quick route to burnout.
Consider the value you bring, not just the hours you work. You’re not just being paid for your time. You’re being paid for your expertise and your ability to deliver results.
There are different models to consider, such as day rates, project fees, and retainers. What works best may depend on your service. Don’t forget that your rate needs to account for things like tax, insurance, and any software or equipment you might need.
Still stuck? Read our handy guide to calculating your day rate as a freelancer.
Practical Considerations
There’s more to going freelance than designing a logo and opening a Notion board. Here are some of the practical steps you’ll need to take early on:
Registering as self-employed:
In the UK, you’ll need to register with the HMRC either as a sole trader or set up a limited company.
Setting up a business bank account
While not always necessary, this helps to keep your finances clean and makes tracking taxes and expenses far easier.
Insurance:
Professional indemnity and public liability insurance are well worth having, especially if you’ll be working with large or public-facing clients.
Contracts:
Always, always have a contract in place. Yes, even if you’re working with a friend or former colleague. It protects both you and your client and avoids awkward misunderstandings.
Software and tools:
Consider what tools you’ll need, such as invoicing software, time trackers, project management tools, and maybe even a CRM if you’re working at scale.
Setting Boundaries (and sticking to them)
When you work for yourself, you’re in charge of your time. That’s a gift, but only if you learn how to protect it.
It can be easy to slip into overworking, replying to emails late at night, or taking on “just one more project”. That’s why it is essential to set boundaries from the beginning. This includes:
- Defining your working hours and communicating them to clients
- Being clear on the scope in your contracts
- Having a process for feedback and revisions
- Saying no when something isn’t a good fit
Remember, having boundaries isn’t “being difficult”. It’s being professional.
Whether you’re aiming to work with brands you love, build a business around your lifestyle, or grow your own agency one day, the journey starts here.
About Mums in Marketing
Mums in Marketing is a global community dedicated to supporting and empowering mums in marketing and the creative industries. We provide a safe space for members to share experiences, gain insights, and build valuable connections, all while balancing the demands of career and motherhood.
If you’re interested in joining us or discussing sponsorship, partnership or event opportunities, please feel free to contact us at hello@mumsinmarketing.net.
