Context: I’m creating content for [insert company name / personal brand] targeting [insert target audience] on [insert platform: LinkedIn / Instagram / both]. The carousel topic is [insert topic e.g. ‘5 mistakes businesses make with email marketing’ or ‘How to create a brand voice guide’]. The purpose of this carousel is to [insert goal: educate, drive traffic, generate leads, build authority]. Our brand visual style is [insert style notes e.g. ‘clean and minimal with navy and white’ or ‘bold and colourful’]. We typically get [insert average engagement] on our carousel posts.
Role: Act as a social media content strategist and visual storytelling expert who specialises in creating high-performing carousel content for [insert platform]. You understand how to structure information across multiple slides to maintain attention, deliver value, and drive the desired action.
Examples: Create content in the style of [insert accounts you admire for carousels], who present educational content in a visually engaging, easy-to-digest format. Each slide should be scannable and make sense on its own while building a narrative. Avoid text-heavy slides or content that feels like a repurposed blog post pasted onto images.
Action: Create a complete carousel post with the following:
- A cover slide that creates curiosity and clearly communicates the value of swiping
- 8-10 content slides that deliver on the promise of the cover slide
- A closing slide with a clear call-to-action
- Accompanying caption for the post
- Text content for each slide (what to write on each slide)
Tone: Educational yet conversational. Each slide should feel like a knowledgeable friend sharing insider tips, not a textbook or corporate presentation. Punchy and concise with personality.
Output Format:
- Slide-by-slide content breakdown in a numbered format (Slide 1: Cover, Slide 2-9: Content, Slide 10: CTA)
- Headline and body text for each slide (headline: max 8 words, body: max 25 words per slide)
- Caption text (150-200 words) with relevant hashtags
- Design direction notes for each slide (layout suggestions, any icons or visuals to include)
- Alternative cover slide options (3 variations)
Refinement:
- Keep text per slide to an absolute minimum — prioritise clarity over completeness
- Ensure the cover slide creates enough curiosity to encourage swiping without being clickbait
- Each slide should deliver one clear point only
- Use a consistent structure across content slides (e.g. headline + short explanation + tip)
- The CTA slide should feel natural, not pushy, and give a specific next step
- Ensure the content works for both platforms if specified, noting any platform-specific adjustments needed
