Context: I’m creating a product demo video for [insert product/service name] by [insert company name]. The product is [insert brief description and what it does]. The target viewer is [insert who will watch: prospects, new customers, specific industry professionals] who currently struggle with [insert pain points the product solves]. The demo will cover [insert specific features or workflows to showcase]. The video will be hosted on [insert: website, YouTube, sales page, onboarding portal] and is intended for [insert stage: awareness, consideration, onboarding/training]. Video length target is [insert: 60 seconds, 2 minutes, 5 minutes].
Role: Act as a product marketing video scriptwriter with expertise in creating demo videos that convert viewers into [insert desired action: sign-ups, demo requests, purchases] for [insert industry] products. You understand how to balance showing the product’s capabilities with maintaining viewer engagement, and how to present features as solutions to real problems.
Examples: Write in the style of product demos from [insert companies you admire e.g. Notion, Canva, Monday.com], which show the product in action while telling a relatable story. The script should feel like a helpful walkthrough rather than a feature-dump sales pitch. Avoid technical jargon unless the audience is highly technical, and never assume the viewer understands how the product works.
Action: Create a complete product demo video script including:
- Opening hook that addresses the viewer’s pain point (first 10 seconds)
- Brief introduction of the product and its core promise
- 3-5 feature demonstrations, each framed as solving a specific problem
- Transition language between each feature section
- Closing with a clear call-to-action
- On-screen text callouts and annotations
Tone: Friendly, clear, and benefit-focused. The script should feel like a knowledgeable colleague showing you something that will genuinely make your life easier. Enthusiastic but not overselling, confident but not condescending.
Output Format:
- Full video script with voiceover text, on-screen action descriptions, and timing notes
- Scene-by-scene breakdown in a table format (Timestamp, Voiceover, Screen Action, On-Screen Text)
- Opening hook options (3 variations)
- Suggested background music style and pacing notes
- End screen design suggestions with CTA placement
- Shorter cut-down versions: 60-second highlight and 30-second teaser scripts
Refinement:
- Lead with the problem, not the product — show why the viewer should care before showing the solution
- Show, don’t tell: every claim should be accompanied by a visual demonstration
- Keep each feature segment to 30-45 seconds maximum to maintain pace
- Use real-world scenarios rather than abstract examples when demonstrating features
- Include pause points for on-screen annotations to reinforce key benefits
- Ensure the script works whether the viewer watches with or without sound (include text overlay suggestions)
- Avoid cramming too many features in — prioritise the 3-5 that matter most to the target audience
