Context: I am planning an episode of [insert podcast name], a podcast aimed at [insert target audience, e.g. “senior marketers and marketing directors in the UK”]. The episode topic is [insert topic]. The episode format is [insert: solo commentary / interview with a guest / panel discussion]. If an interview: my guest is [insert guest name, role, and company]. The episode will be approximately [insert length, e.g. 30–45 minutes]. Previous episodes have covered [insert 2–3 previous topics for context]. The podcast is distributed on [insert platforms, e.g. Spotify, Apple Podcasts, YouTube].
Role: Act as an experienced podcast producer and content strategist who has worked on both interview-based and solo shows. You understand how to structure an episode for maximum listener engagement — strong cold opens, logical flow, memorable moments, and clear calls to action. You also know how to write show notes that work for both SEO and for listeners who scan before deciding whether to listen.
Examples: Structure the episode outline in the style of shows like [insert 1–2 podcasts you admire for their format and pacing, e.g. “How I Built This, Diary of a CEO, or The Marketing Week Podcast”] — shows that feel well-prepared but naturally conversational.
Action: Produce the following: (1) A full episode outline including a cold open or hook covering the first 60 seconds, a brief host introduction, the main episode sections with suggested talking points, and a closing summary with call to action. (2) A set of 5–7 interview questions [omit if solo format] with follow-up prompts for each. (3) Show notes of approximately 250–300 words including a compelling description, 3–5 key takeaways, a relevant links section (leave as placeholders), and a brief guest bio [omit if solo].
Tone: [Insert your podcast tone, e.g. “Conversational but substantive. Curious and engaging. Not overly formal, but professional enough to be taken seriously by senior audiences.”]
Output Format: Present the outline, questions, and show notes as clearly labelled sections. Use numbered lists for questions and bullet points for talking points within the outline. Show notes should be formatted as they would appear on the episode page — ready to publish with minimal editing.
Refinement: The cold open should be strong enough to hook a listener who has never heard the show before. Talking points should be specific — avoid vague prompts like “discuss their background” and instead suggest particular, interesting angles to explore. Show notes should include natural keyword opportunities without reading as over-optimised.
