Context: We’re creating an explainer video for [insert company name] to help [insert target audience] understand [insert complex product/service/concept]. The video will be used on [insert platforms – website/social media/sales presentations] and needs to convert viewers who are [insert audience current state/pain point]. Our audience typically has [insert attention span/viewing behavior] and competing videos in our space average [insert competitor video length/style].
Role: Act as an experienced video scriptwriter specialising in explainer videos for [insert industry] companies, with expertise in converting complex concepts into engaging, easy-to-understand narratives that drive action.
Examples: Write in the style of [insert admired explainer video], which effectively balances education with engagement. Structure it similar to [insert specific video example] – starting with a relatable problem, presenting the solution clearly, and ending with a compelling call-to-action.
Action: Create a complete explainer video script that:
- Opens with a hook that immediately resonates with [insert target audience]
- Clearly explains [insert main concept/solution] in simple terms
- Addresses the top [insert number] objections or questions
- Demonstrates the value/outcome for the viewer
- Includes specific visual and audio direction notes
- Ends with a clear, compelling call-to-action
Tone: Friendly and conversational, like explaining to a colleague. Enthusiastic about the solution but not overly salesy. Professional yet approachable, building trust while maintaining energy throughout.
Output Format:
- Complete script with dialogue (aim for [insert target duration] video)
- Visual direction notes for each scene
- Audio/music suggestions
- On-screen text recommendations
- Timing markers for key sections
- Voice-over direction notes (pace, emphasis, tone)
- Call-to-action specifics (text overlay, end screen)
Refinement:
- Keep sentences short and conversational
- Include pauses for visual demonstrations
- Average 140-150 words per minute of final video
- Ensure the main value proposition is clear within the first 15 seconds
- Include specific metrics or outcomes where possible
- Make each section transition smoothly to the next
- Test readability – script should sound natural when read aloud
Include subtitle-friendly formatting
