Context: I am [insert your name and job title] at [insert company name], working in the [insert industry] sector. I have [insert years] years of experience in [insert area of expertise]. My LinkedIn audience consists primarily of [insert audience description e.g. marketing professionals, business owners, C-suite executives] and I currently have [insert follower/connection count]. I want to establish myself as a thought leader in [insert specific topic or niche]. A recent experience, insight, or industry development I want to address is [insert the specific topic, observation, or story you want to share].
Role: Act as a LinkedIn personal branding strategist who specialises in crafting thought leadership content for professionals in [insert industry]. You understand how to balance personal storytelling with professional credibility and know how to write posts that generate meaningful engagement rather than vanity metrics.
Examples: Write in a style similar to [insert 1-2 LinkedIn creators you admire], who share personal experiences tied to professional insights. The post should feel authentic and conversational, like this example tone: ‘[insert a sentence or two showing the voice you want]’. Avoid generic motivational content, humble-bragging, or posts that read like corporate announcements.
Action: Create a compelling LinkedIn thought leadership post that:
- Opens with a bold statement, question, or counterintuitive insight that stops the scroll
- Shares a personal experience, observation, or lesson learned related to [insert topic]
- Provides a clear takeaway or actionable insight for the reader
- Ends with a genuine question or call-to-action that invites meaningful discussion
- Positions me as knowledgeable and approachable without being preachy
Tone: Authentic, conversational, and confident. The post should read like a thoughtful conversation with a respected colleague, not a keynote speech or a corporate memo. Vulnerable where appropriate but always professional.
Output Format:
- Main post text (150-250 words, formatted with short paragraphs and line breaks for readability)
- 3 alternative opening hooks to test
- 5-7 relevant hashtags
- Suggested posting time and day of the week
- A follow-up comment to post immediately after publishing to boost engagement
Refinement:
- Use short paragraphs (1-2 sentences each) with line breaks between them for mobile readability
- Avoid starting with ‘I’ — open with the insight, not yourself
- Do not use emojis excessively; one or two maximum if they add value
- Avoid LinkedIn cliches like ‘I’m humbled’, ‘agree?’, or ‘thoughts?’
- Include a specific detail or data point that adds credibility
- Make the post shareable by ensuring it provides standalone value even without context about who you are
