Context: I’m the social media manager for [insert B2C company name], a [insert product category] brand selling [insert specific products] to [insert target demographic]. Our Pinterest account has [insert follower count] followers and we want to drive traffic to both our [insert e-commerce platform] shop and our blog. Our products/content appeal to people interested in [insert lifestyle/interest categories] and we’re competing against brands like [insert main Pinterest competitors]. Our pins currently get [insert average engagement metrics].
Role: Act as a Pinterest marketing specialist with expertise in B2C e-commerce and content marketing, particularly skilled at writing SEO-optimised pin descriptions that drive click-throughs and conversions for physical product brands.
Examples: Write descriptions similar to [insert admired Pinterest brand], whose pins balance keyword optimisation with compelling storytelling. Like their approach: “[insert example pin description]” – clear, benefit-focused, and naturally incorporating search terms without keyword stuffing.
Action: Create Pinterest pin descriptions for:
- [insert number] product pins featuring [insert specific products/collections]
- [insert number] blog post pins promoting [insert blog topics/themes]
- Include primary and secondary keywords for each pin
- Provide hashtag recommendations (relevant and specific)
- Suggest board placement for each pin
- Include call-to-action variations
Tone: Inspirational and aspirational, speaking to the lifestyle and benefits rather than just product features. Conversational yet descriptive, making viewers excited to click through. Optimistic and helpful, positioning your brand as a solution provider.
Output Format:
- Pin title (100 characters maximum)
- Pin description (500 characters maximum, optimised for search)
- Primary keywords list (3-5 keywords)
- Suggested hashtags (5-10 hashtags)
- Board placement recommendation
- Alternative CTA options
- Visual content suggestions (image style, text overlay ideas)
Refinement:
- Include keywords naturally in the first 50-100 characters
- Focus on benefits and use cases rather than technical specifications
- Make each description unique to avoid Pinterest’s duplicate content penalties.
- Include pricing or offer information where relevant
- Ensure mobile readability with clear formatting
- Address common customer questions or objections
- Include seasonal relevance where appropriate
- Optimise for Pinterest’s visual search capabilities
