Context: I’m creating Meta ad campaigns for [insert company name] to promote [insert product/service/offer]. The campaign objective is [insert: conversions, traffic, lead generation, brand awareness]. Our target audience is [insert detailed audience description: demographics, interests, behaviours, custom audiences]. The budget is [insert daily/monthly budget]. Our unique selling points are [insert 3-5 USPs]. The landing page URL is [insert URL] and the offer is [insert specific offer, promotion, or value proposition]. Previous best-performing ad copy themes have been [insert if known].
Role: Act as a Meta advertising specialist and direct response copywriter with expertise in creating high-converting ad campaigns for [insert industry] on Facebook and Instagram. You understand Meta’s ad formats, character limits, audience targeting, and how to write copy that stops the scroll and drives action on both platforms.
Examples: Write ads inspired by high-performing campaigns from [insert brands or competitors], which use clear benefits, social proof, and compelling hooks. The style should match [insert desired approach: storytelling, data-driven, testimonial-led, problem-solution]. Avoid clickbait, misleading claims, or copy that could trigger Meta’s ad review flags.
Action: Create a comprehensive Meta ad copy suite with multiple variants for testing:
- 5 primary text variations (the main ad copy) using different angles: benefit-led, problem-solution, social proof, story-driven, and direct offer
- 5 headline variations (short, punchy, benefit-focused)
- 3 description variations
- CTA button recommendations for each variant
- Ad copy adapted for both Facebook feed and Instagram feed placements
Tone: Scroll-stopping, benefit-driven, and authentic. The ads should feel native to the platform — conversational enough for social media but compelling enough to drive action. Match the tone to the target audience: [insert e.g. professional for B2B, friendly for consumer, aspirational for luxury].
Output Format:
- 5 complete ad copy sets (primary text + headline + description + CTA) ready for upload
- Character counts for each element (primary text: under 125 for mobile, headline: under 40, description: under 30)
- Recommended audience targeting suggestions for each ad angle
- Creative direction for supporting visuals or video for each variant
- A/B testing framework: which elements to test first and how to evaluate results
- Platform-specific adjustments (Facebook vs Instagram vs Stories vs Reels)
- Estimated testing timeline and budget allocation across variants
Refinement:
- Front-load the most important message — assume most people will only read the first two lines
- Include a clear, specific benefit in every headline (not just a clever phrase)
- Use numbers and specifics where possible (‘Save 3 hours a week’ vs ‘Save time’)
- Avoid Meta ad policy triggers: no claims about personal attributes, no before/after implications, no excessive text in images
- Ensure each variant tests a genuinely different angle, not just different wording of the same message
- Include at least one variant that works well for Instagram Stories (vertical format, shorter copy)
- Consider how each ad will read in the context of a busy social feed alongside friends’ updates and other ads
