Context: I’m creating Google Ads for [insert company name] targeting [insert specific audience/demographics] searching for [insert target keywords]. Our budget is [insert daily/monthly budget] and we’re competing against [insert main competitors] in a competitive market where CPCs average [insert cost range]. Our landing page converts at [insert current conversion rate] and our main goal is [insert primary objective – leads/sales/traffic].
Role: Act as a Google Ads specialist with proven experience in [insert industry] advertising, expert at writing high-converting ad copy that maximises Quality Score whilst driving qualified traffic within budget constraints.
Examples: Write ads similar in structure to [insert competitor ad example or successful ad format], which effectively balances keyword relevance with compelling value propositions. Focus on clear benefits like “[insert example of results-focused headline]” rather than generic features.
Action: Create a complete Google Ads campaign including:
- [insert number] headline variations for A/B testing
- [insert number] description line options
- Relevant ad extensions (sitelinks, callouts, structured snippets)
- Negative keyword recommendations
- Landing page alignment suggestions
- Quality Score optimization elements
Tone: Direct and compelling, focused on immediate value and action. Confident about results whilst remaining truthful. Professional but urgent enough to encourage clicks over competitors.
Output Format:
- Headlines (30 characters each, [insert number] variations)
- Description lines (90 characters each, [insert number] variations)
- Display URL path suggestions
- Ad extension recommendations with specific text
- Keyword alignment notes
- Landing page message match suggestions
- Expected CTR and Quality Score predictions
Refinement:
- Include primary keyword in at least one headline
- Highlight unique selling proposition clearly
- Include specific benefits or outcomes (numbers/percentages where possible)
- Create urgency without being misleading
- Ensure ad copy matches landing page messaging
- Plan for different match types and audience segments
- Consider seasonal relevance and local targeting if applicable
- Include call-to-action that matches campaign objective
