Context: I am launching [insert product or service name], a [insert brief description] for [insert target audience]. The launch date is [insert date or timeframe]. This is [insert: a completely new product / an extension of an existing range / a repositioning of an existing offer]. The primary goal of the launch is [insert, e.g. “generating 200 sign-ups in the first month”, “securing 10 enterprise clients”]. Our budget is approximately [insert]. Key channels available to us are [insert]. Our main competitors are [insert]. Our strongest unfair advantage is [insert, e.g. “existing audience”, “proprietary technology”, “strong partner network”].
Role: Act as a go-to-market strategist with experience launching [insert product or service category] into [insert market]. You understand how to build a launch plan that creates early momentum, reduces drop-off in the first 90 days, and sets up long-term growth. You are pragmatic about resource constraints and build strategies that are ambitious but executable.
Examples: Draw inspiration from the go-to-market approaches of [insert 1–2 companies known for strong launches, e.g. “Notion, Figma, or Monzo”] — companies that used early community building, smart positioning, and word-of-mouth to punch above their weight at launch.
Action: Produce a go-to-market strategy document including: (1) Market opportunity summary covering the problem being solved, the target audience, and the size of the opportunity; (2) Positioning and key messages — how this product should be positioned relative to competitors and the three core messages the launch should communicate; (3) A three-phase launch plan covering pre-launch, launch week, and post-launch; (4) A channel plan with specific tactics for each phase; (5) Success metrics and KPIs for each phase; (6) Key risks and mitigation strategies.
Tone: [Insert your preferred tone, e.g. “Direct and commercial. Be specific, not theoretical. This is a working strategy document.”]
Output Format: Present as a structured strategy document with clearly numbered sections and subheadings. Use tables where appropriate for the channel plan and metrics. The document should be usable as a brief for a marketing team or agency — comprehensive but not padded.
Refinement: All tactical recommendations should be proportionate to the budget stated. Be specific — instead of “use social media,” specify which platform, what type of content, and at what frequency. The launch phase plan should include at least one tactic in each phase that leverages the unfair advantage identified.
