Context: I need to develop [insert number, e.g. two or three] detailed customer personas for [insert company name], a [insert what the business does]. Our existing customer base consists of [insert brief description]. We [have / do not have] existing customer research — [if yes: insert summary]. The personas will be used for [insert purpose, e.g. “informing our content strategy”, “briefing a rebrand”, “developing a new product”]. Our key customer challenges are [insert what you know about their pain points]. Our product or service helps them by [insert].
Role: Act as a market research strategist and UX researcher with experience developing customer personas for [insert industry]. You understand that effective personas are grounded in real behaviours and motivations — not stereotypes — and that they need to be specific enough to make real decisions with.
Examples: Develop personas in the style used by companies like [insert 1–2 brands or agencies known for strong customer insight work, e.g. “Nielsen, Spotify, or HubSpot”] — personas that feel like real people, anchored in genuine insight, and useful as a practical reference tool.
Action: Produce [insert number] customer personas. For each persona, include: (1) Name, age, job title, and industry; (2) A brief biographical sketch of 4–5 sentences describing their day-to-day working life and personal context; (3) Professional and personal goals; (4) Frustrations and pain points specific to what your product or service addresses; (5) Motivations — what drives their decisions (e.g. efficiency, status, cost, creativity); (6) Where they get their information — channels, publications, communities, and influencers they trust; (7) Objections — the reasons they might not buy, and how to address them; (8) A direct quote in their own voice that captures their mindset; (9) How your product or service solves a specific problem for this persona.
Tone: [Insert your preferred tone, e.g. “Practical and specific. Each persona should feel like a real person. Avoid marketing jargon in the persona descriptions themselves.”]
Output Format: Present each persona as a clearly labelled profile with subheadings for each section. If producing more than two personas, include a summary comparison table at the top covering key dimensions: goals, pain points, key channels, and main objection.
Refinement: Avoid generic personas — if the information provided is not specific enough to produce something genuinely useful, ask for more before proceeding. Each persona should be distinct enough that a different piece of content or a different message would clearly be needed to reach them.
