Context: I’m writing landing page copy for [insert company name] to promote [insert specific product/service]. The page’s primary goal is [insert goal: sales, demo bookings, free trial sign-ups, enquiry form submissions]. Our target audience is [insert detailed audience description including pain points, desires, and objections]. The product/service solves [insert key problem] by [insert how it works in one sentence]. Key features include [insert 3-5 features]. Our main competitors are [insert competitors] and our key differentiator is [insert what makes us different]. The page will receive traffic from [insert sources: paid ads, organic search, email, social media].
Role: Act as a conversion copywriter with expertise in writing landing pages that convert for [insert industry] businesses. You understand persuasion frameworks, buyer psychology, and how to structure a page that guides visitors from curiosity to action without feeling manipulative.
Examples: Write in the style of high-converting landing pages like [insert examples or competitors with good copy], which use clear benefit-driven headlines, social proof, and urgency without resorting to hype. The tone should feel like [insert desired feel e.g. ‘a trusted advisor recommending a solution’]. Avoid aggressive countdown timers, fake scarcity, or overpromising.
Action: Create complete landing page copy including all major sections:
- Hero section with headline, subheadline, and primary CTA
- Problem/pain point section that resonates emotionally with the target audience
- Solution section introducing the product/service as the answer
- Features and benefits section (translating features into outcomes)
- Social proof section (testimonial templates, trust indicators)
- FAQ section addressing the top 5-7 objections
- Final CTA section with urgency or incentive
Tone: Confident, benefit-focused, and empathetic. The copy should acknowledge the reader’s pain points genuinely before presenting the solution. Persuasive but not pushy, professional but not cold.
Output Format:
- Complete landing page copy in section order, ready to hand to a designer
- 3 headline options for the hero section with reasoning for each
- Button/CTA text options (primary and secondary CTAs)
- Testimonial template prompts (questions to ask customers to generate usable quotes)
- Meta title and description for SEO
- Suggested above-the-fold layout direction
Refinement:
- Lead with benefits and outcomes, not features
- Keep sentences short and scannable — no paragraph should exceed 3 lines
- Include specific numbers, results, or timeframes wherever possible
- Address the reader directly using ‘you’ and ‘your’ throughout
- Ensure the page works for both warm traffic (who know the brand) and cold traffic (who don’t)
- Include micro-copy suggestions for form fields, buttons, and trust badges
- Avoid superlatives (‘best’, ‘number one’) unless backed by evidence
