Context: I’m developing a monthly newsletter template for [insert company name] to send to our [insert subscriber count] subscribers who are primarily [insert audience description]. Our current open rates average [insert metrics] and we want to improve engagement whilst promoting [insert main business goals]. Our audience values [insert audience preferences/interests] and typically engages with [insert content types that perform well].
Role: Act as an expert email marketing strategist with extensive experience in newsletter design and content strategy, particularly for [insert industry] businesses focused on building long-term customer relationships.
Examples: Design this similar to [insert admired newsletter], which balances valuable content with subtle promotion. Structure it like [insert specific newsletter example] – informative sections, clear visual hierarchy, and natural conversion opportunities that don’t feel pushy.
Action: Create a comprehensive newsletter template that includes:
- Compelling subject line formula and preview text
- Welcome section with consistent branding
- [insert number] main content sections (educational/industry insights/company updates)
- Subtle promotional opportunities
- Clear call-to-action placements
- Social sharing integration
- Footer with unsubscribe and preference center links
Tone: Friendly and informative, like updates from a trusted industry colleague. Professional but personable, focusing on delivering value first, promotion second. Consistent brand voice that builds familiarity over time.
Output Format:
- Subject line template with [insert personalisation] variables
- Complete HTML template structure
- Content section templates with placeholder text
- Image placement recommendations and size specifications
- Call-to-action button templates
- Social media integration suggestions
- Mobile-responsive design notes
- A/B testing element recommendations
Refinement:
- Design for mobile-first reading (60%+ mobile opens)
- Keep total length scannable in under [insert time] minutes
- Include unsubscribe/preference options to maintain list health
- Ensure each section provides standalone value
- Balance text and white space for easy reading
- Include social proof elements where appropriate
- Design consistent header/footer for brand recognition
- Plan for seasonal/holiday adaptations
