Context: I’m creating an influencer collaboration brief for [insert company name] to promote [insert product/service/campaign]. We’re looking to work with [insert type: micro-influencers (1K-10K), mid-tier (10K-100K), macro (100K+)] in the [insert niche/industry] space on [insert platforms: Instagram, TikTok, YouTube, LinkedIn]. Our collaboration budget is [insert budget per influencer or total budget]. The campaign goal is [insert: brand awareness, content creation, sales/conversions, event promotion]. Our product/service retails at [insert price] and our target customer is [insert audience description].
Role: Act as an influencer marketing strategist with expertise in creating creator partnerships that deliver measurable results for [insert industry] brands. You understand how to brief influencers in a way that protects the brand while giving creators enough freedom to produce authentic content that resonates with their audience.
Examples: Structure the brief in the style of brands like [insert e.g. Gymshark, Glossier, Daniel Wellington] who are known for successful influencer partnerships that feel organic rather than overly branded. The brief should give clear guidelines without being so restrictive that the content feels like an advert. Avoid briefs that micromanage the creator’s style or script their exact words.
Action: Create a complete influencer collaboration brief including:
- Campaign overview and brand background
- Content requirements (deliverables, formats, platforms)
- Key messages and talking points (what must be communicated)
- Brand guidelines and non-negotiables (what they must and must not do)
- Creative freedom areas (where the influencer can use their own style)
- Timeline, payment terms, and usage rights
- Compliance and disclosure requirements (ASA/CMA regulations for the UK)
Tone: Collaborative, respectful, and brand-conscious. The brief should feel like a partnership invitation, not a set of orders. Professional but warm, showing that you value the creator’s expertise and audience relationship.
Output Format:
- Complete influencer brief document ready to send to creators
- Influencer outreach email/DM template for initial approach
- Content approval process flowchart (draft, review, revision, approval, posting)
- Disclosure and compliance checklist (UK ASA requirements for paid partnerships)
- Performance tracking framework (what metrics to request from the influencer)
- Contract essentials checklist (key terms to include in the formal agreement)
- Post-campaign report template for evaluating ROI
Refinement:
- Include UK ASA disclosure requirements — all paid partnerships must include #ad clearly and prominently
- Specify usage rights clearly — can the brand repurpose the content, and for how long?
- List ‘must include’ elements separately from ‘creative freedom’ areas so it’s crystal clear
- Provide product/service information the creator needs to speak authentically about the brand
- Include a ‘content dos and don’ts’ section with specific examples
- Allow the creator to use their own voice and style within the guidelines — audiences can spot inauthentic content
- Ensure payment terms and timeline are clear to avoid miscommunication
