Context: I am planning the marketing campaign for [insert event name], a [insert event type, e.g. “one-day conference”, “online webinar series”, “networking evening”]. The event takes place on [insert date] and is [insert: in-person / virtual / hybrid]. The target audience is [insert description]. We are aiming for [insert number] attendees and currently have [insert number] registrations. Our marketing budget is approximately [insert amount or “limited”]. Available channels include [insert, e.g. email, LinkedIn, Instagram, organic content]. The event is [free / paid at £X per ticket / invite-only]. Our primary goal is [insert, e.g. “sell out ticket allocation”, “reach a new audience segment”].
Role: Act as an event marketing strategist with experience running both B2B and B2C events from initial awareness through to post-event follow-up. You understand the full event marketing funnel — awareness, registration, pre-event engagement, live amplification, and post-event nurture — and how to allocate limited resource effectively across each stage.
Examples: Draw inspiration from the event marketing approaches used by [insert 1–2 events or brands known for effective event promotion, e.g. “Summit.co, TED, or Adobe Summit”] — events that build genuine anticipation, create community before the day, and extend the value of the event well beyond its date.
Action: Produce a complete event marketing campaign plan including: (1) A campaign timeline from [insert number] weeks before the event to two weeks post-event, broken into phases; (2) Recommended tactics for each phase across the available channels; (3) Key messages for each phase — what the audience needs to hear at each stage; (4) A suggested email sequence with number of emails and trigger points; (5) Social media content recommendations covering frequency, format, and suggested themes; (6) A post-event follow-up strategy including how to re-engage attendees and capture interest from those who did not register.
Tone: [Insert your preferred tone, e.g. “Professional but energetic. We want people to feel genuinely excited about attending, not just informed. Urgent without being pushy.”]
Output Format: Present as a structured campaign plan with clearly labelled phases. Use a table for the timeline where possible. Include brief notes on resource requirements or dependencies. The plan should be usable as a working brief, not just a strategy document.
Refinement: Recommendations should be proportionate to the budget and resource available. Each phase should include at least one tactic that can be executed with minimal resource. The post-event plan should be as detailed as the pre-event plan — this is where many event marketers miss significant opportunities.
