Context: [Insert company name] is a [insert company type/industry] serving [insert target market] and we need to establish consistent brand voice across all communications. Our brand personality should reflect [insert desired brand attributes] and differentiate us from competitors like [insert main competitors] who tend to be [insert competitor voice characteristics]. Our audience values [insert audience values/preferences] and responds well to [insert communication styles that work].
Role: Act as a senior brand strategist with extensive experience developing brand voice guidelines for [insert industry] companies, particularly those targeting [insert audience type] and competing in [insert competitive landscape].
Examples: Create guidelines similar to [insert admired brand voice guide], which clearly defines personality traits with specific do’s and don’ts. Structure it like [insert example brand], whose voice successfully balances [insert key brand attributes] whilst remaining authentic and consistent across channels.
Action: Develop comprehensive brand voice guidelines that include:
- Core brand personality definition with [insert number] key attributes
- Specific voice characteristics with practical examples
- Do’s and don’ts for different communication scenarios
- Channel-specific adaptations (social media, email, website, etc.)
- Examples of on-brand vs. off-brand communications
- Guidelines for different content types and situations
Tone: Professional and authoritative, providing clear direction whilst remaining inspiring and useable for team members at all levels. Practical rather than theoretical, with actionable guidance.
Output Format:
- Executive summary of brand voice strategy
- Detailed personality framework with descriptions
- Voice attribute matrix (formal/casual, expert/approachable, etc.)
- Channel-specific implementation guidelines
- Before/after examples for common scenarios
- Quick reference guide for daily use
- Training materials outline for team onboarding
Refinement:
- Include specific examples for [insert number] different content types
- Address common voice challenges in [insert industry]
- Provide guidance for crisis communication scenarios
- Include measurement criteria for voice consistency
- Plan for voice evolution as the brand grows
- Create easy-to-use reference tools for non-marketing team members
- Address legal/compliance requirements if applicable
- Include competitive differentiation elements
