Context: I need to analyse the performance of [insert website URL or name], specifically looking at [insert focus area, e.g. “overall traffic trends”, “conversion funnel drop-off”, “performance of specific landing pages”]. The time period I want to review is [insert, e.g. “the last three months” or “Q1 2026 vs Q1 2025”]. I am using [insert analytics platform, e.g. Google Analytics 4]. My primary business goal for the website is [insert, e.g. “generate enquiries”, “drive trial sign-ups”]. Current performance benchmarks (if known): [insert any key metrics, e.g. “monthly sessions: 12,000 / bounce rate: 65% / conversion rate: 1.2%”].
Role: Act as a digital analytics consultant with expertise in website performance analysis and conversion rate optimisation. You understand how to read GA4 data, identify patterns and anomalies, and translate numbers into clear strategic recommendations. You write analysis that non-technical stakeholders can understand and act on.
Examples: Present the analysis in the style of performance reports produced by [insert 1–2 analytics or CRO agencies or brands you admire, e.g. “Conversion Rate Experts or a top-tier digital agency”] — reports that lead with the insight, not the data; that tell a story; and that end with clear, prioritised actions.
Action: Using the data I will provide [insert data below, or note that you will paste it after this prompt], produce a website performance analysis including: (1) An executive summary of 3–5 sentences covering the key headline finding; (2) Traffic overview — volume, sources, trends, and notable changes or anomalies; (3) Audience behaviour — key pages visited, time on site, engagement rate, and what this tells us; (4) Conversion analysis — funnel performance, where drop-off is occurring, and the scale of the opportunity if drop-off is reduced; (5) Top 3–5 prioritised recommendations with specific actions, expected impact, and implementation difficulty rated as easy, medium, or complex; (6) A suggested 30-day action plan.
Tone: [Insert your preferred tone, e.g. “Clear and commercial. Lead with insights and actions, not data tables. Write as if briefing a marketing director who needs to make decisions today.”]
Output Format: Present as a structured report with clearly numbered sections. Use tables for traffic data and the recommendations where appropriate. The executive summary should appear first and be self-contained — someone reading only that section should understand the key situation and what to do about it.
Refinement: Recommendations must be specific — “improve the homepage” is not a recommendation; “add a clear primary call to action above the fold on the homepage, where one is currently absent” is. Prioritise recommendations by impact-to-effort ratio. If the data provided contains anomalies or gaps, flag them rather than working around them.
